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A new approach to welfare

(Pictured above. Omar, a South West Londoner we provided multiple food packets to in his time of need)

A new approach to welfare

Basic welfare is a human right! At Equality Floss, it’s what we stand for, it’s why I started this enterprise and it’s what I strive for every day! Because when times get tough, we realise that all we have is each other!

Together we can make a meaningful difference to those around us who need a little helping hand.

We use 51% of our profits to self-fund our very own social security programme, aiming to offer nothing less than a complete reinvention of the world of social entrepreneurship with a new model we call “welfare enterprise”

Funding and administrating our own benefits system is far from easy, but seeing the results our work brings to people who have nothing truly makes the constant rejection in trying to acquire new business to fund our programme worth it.

Our commitment to society – we are a for-profit company, the only company of our type to dedicate 51% of its profits to take care of those in need of a helping hand. And with that burning desire for a more equal society, I founded Equality Floss, a for-purpose company like no other.

With the goal of ensuring everyone assisted by my welfare enterprise has the provisions they need to live a life free of undue hardship, Equality Floss provides Brits in need with clothing, food, hygiene products, and other daily essentials needed in daily life.

Highly aligned yet significantly different from social enterprises, I define a welfare enterprise as one in which the sole goal is to replicate the welfare state and provide direct social security to those in need by redistributing a minimum of 51% of profits to fund a private benefits system —not only aiming to complement existing government services, but to exceed them!

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Capitalism without destruction!

Far too often companies use the endless quest for growth as an excuse to treat people as disposable, and treat the environment horrendously, and for what? More money for those at the top while everyone else struggles to get by.


My goal is to show you can be profitable, without the destructive elements all too common with modern-day capitalism, I want to grow not for endless profits, but to support more and more in their times of need -  that's the only growth I care about.

Equality Floss

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